A series of articles provided by Michael T. Raymond, a securities
attorney with the Detroit, MI, law firm Raymond & Walsh, and an
Adjunct Professor at the Wayne State University Law School.
The purpose of this series is to acquaint readers with the basics of
securities law. Securities law governs the raising of capital for
business purposes.
In March 1992, with a fair degree of fanfare, the Securities and
Exchange Commission unveiled a host of rule-making proposals designed
to facilitate capital raising by small businesses and reduce the costs
of compliance with federal securities laws. These sweeping proposed
rule changes comprise what the SEC dubbed its "small business
initiatives".
Following more than four months of public comments and debate, the SEC
announced early in August that the first installment of its small
business initiatives had been put into place. The finally-adopted rule
changes expanded the availability of two exemptions from registration,
permitted a new practice called "testing the waters" (for one type of
exempt offering), and introduced a new abbreviated form of registration
for offerings by "small business issuers".
The first group of new rule changes focused on SEC Rule 504, which is a
"safe-harbor" limited-offering exemption commonly used by start-up
companies to raise seed capital. Under newly-revised Rule 504,
offerings of up to $1 million in any twelve month period can be
accomplished with relatively few compliance requirements.
Although offerings under Rule 504 continue to be subject to the
anti-fraud and civil liability provisions of the federal securities
laws, other requirements found by the SEC to be overly burdensome for
start-up companies have been lifted. Thus, under new Rule 504, no
specific disclosure document is required, securities issued under this
exemption may be freely transferable, and there is no longer a
prohibition on general solicitation or advertisement to obtain
investors.
Another group of new rule changes focused on Regulation A, which
previously exempted offerings of up to $1.5 million. Historically,
Regulation A had been treated by small businesses as somewhat of a
dinosaur, since the disclosure and filing requirements to "qualify" for
exemption with the SEC were viewed as onerous as a full registration.
In an effort to attract small businesses to utilizing this form of
offering, permitted offerings have been increased to $5 million and
disclosure requirements have been greatly eased to permit the use of a
simplified question and answer format.
Of equal or greater interest to small businesses is a rule change to
Regulation A which now enables them to "test the waters" for potential
interest in their securities prior to incurring the costs of preparing
the mandated disclosure document. This "test the waters" provision
represents a radical departure from the SEC's historic stance that no
verbal offers or written solicitations of interest may precede the
filing of required documents with the SEC.
The SEC's policy objective with this innovative rule change is to
remove a significant up-front cost impediment to small businesses and
allow them to explore the viability of their offerings in advance of
substantial involvement by their professional advisers.
To comply, the company must "test the waters" by way of a written
solicitation which must be submitted to the SEC concurrently with its
first use. The written solicitation material must contain several
mandatory statements to the effect that it is non-binding and that no
investment money will be accepted until a definitive offering circular
is distributed. The writing must also briefly identify the company's
business, products, and chief executive officer.
The final group of new rule changes focused on an abbreviated form of
registration for public offerings known as form S-18. As was the case
with old Regulation A offerings, Form S-18 registrations had been
perceived by small businesses as only slightly less rigorous than
full-blown registrations. As a result, Form S-18 registrations were
relatively under-utilized. The rule changes rescinded Form S-18 and
replaced it with a more simplified registration form known as Form
SB-2.
This new registration form may be used only by "small business
issuers", which are defined to be companies with annual revenues of
less than $25 million and whose publicly-owned stock has a market value
of less than $25 million. In addition to capturing small businesses
conducting initial public offerings, the SEC's definition is expected
to pick up an estimated 3,000 existing reporting public companies.
At about the same time the SEC adopted this first wave of small
business initiatives, it also produced for public comment a second
installment of proposed rule changes. These proposals, if adopted,
would establish a transitional system for small businesses entering the
SEC's periodic reporting system and would revise the audited financial
statement requirements for targeted exemptions benefiting small
businesses.
In sum, the recently announced rule changes, constituting "scene one"
of the SEC's small business initiatives, should be enthusiastically
embraced by start-up and emerging businesses. The anticipated
reductions in overall offering costs and the simplification of required
disclosures are, in this author's mind, well overdue.
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